Green Innovation in Marketing Research: A Systematic Literature Review and Bibliometric Analysis

Author:

Silintowe Yunita Budi Rahayu,Made Sukresna I.

Publisher

Atlantis Press International BV

Reference70 articles.

1. IEP. (2021). Ecological threat report 2021: understanding ecological threats, resilience and peace. Institute for Economics & Peace.

2. Zhang, L., Zhao, S., Cui, L., & Wu, L. (2020). Exploring green innovation practices: content analysis of the fortune global 500 companies. SAGE Open, 10(1).

3. Hyslop, G. (2021, October 8). Red for stop, green for go: Study measures effectiveness of colour-coded front-of-packed labels on consumer behavior. Retrieved October 11, 2021, from https://www.bakeryandsnacks.com/Article/2021/10/08/Red-for-stop-green-for-go-Study-measures-effectiveness-of-colour-coded-front-of-pack-labels-on-consumer-behaviour

4. Agustini, M., Baloran, A., Bagano, A., Tan, A., Athanasius, S., & Retnawati, B. (2021). Green marketing practices and issues: A comparative study of selected firms in Indonesia and Philippines [in English]. Journal of Asia-Pacific Business.

5. Jay Polonsky, M., & Ottman, J. (1998). Stakeholders’ contribution to the green new product development process. Journal of Marketing Management, 14(6), 533–557.

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