Green Marketing Practices and Issues: A Comparative Study of Selected Firms in Indonesia and Philippines
Author:
Affiliation:
1. Unika Soegijapranata, Semarang, Indonesia
2. University of San Carlos, Cebu, Philippines
3. Universitas Katolik Soegijapranata, Semarang, Indonesia
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10599231.2021.1943807
Reference30 articles.
1. Do green policies build green reputations?
2. GREEN BUSINESS: CHALLENGES AND PRACTICES
3. Antecedents and consequences of strategic green marketing orientation
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