The Determinants of Customer Satisfaction and the Mediating Role of Brand Image in the Indonesian Fast-Food Industry in Surabaya
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Atlantis Press International BV
Reference17 articles.
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4. Y. Zhong and H. C. Moon, “What drives customer satisfaction, loyalty, and happiness in fast-food restaurants in China? Perceived price, service quality, food quality, physical environment quality, and the moderating role of gender,” Foods, vol. 9, no. 4, p. 460, 2020.
5. A. Hidayat, A. P. Adanti, A. Darmawan, and A. N. Setyaning, “Factors influencing Indonesian customer satisfaction and customer loyalty in local fast-food restaurant,” International Journal of Marketing Studies, vol. 11, no. 3, pp. 131-139, 2019.
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