Experiments Testing the Effectiveness of Purposeful Anchoring on Reference Price in the Context of Public Leisure Services
Author:
Affiliation:
1. Texas A & M University
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Sociology and Political Science,Environmental Science (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.18666/JLR-2016-V48-I4-6535
Reference50 articles.
1. Automatic Construction and Use of Contextual Information for Product and Price Evaluations
2. "Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences
3. From the Editors: Student samples in international business research
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