Manufacturer Spending on Direct-to-Consumer Advertising for Pharmaceutical Products
Author:
Affiliation:
1. Strategy Department, Kellogg School of Management, Northwestern University, Evanston, Illinois
Publisher
American Medical Association (AMA)
Subject
General Medicine
Link
https://jamanetwork.com/journals/jama/articlepdf/2801084/jama_starc_2023_ed_220110_1674761960.12534.pdf
Reference15 articles.
1. Association between drug characteristics and manufacturer spending on direct-to-consumer advertising.;DiStefano;JAMA
2. The effect of prescription drug advertising on doctor visits.;Iizuka;J Econ Manage Strategy,2005
3. Positive spillovers and free riding in advertising of prescription pharmaceuticals: the case of antidepressants.;Shapiro;J Polit Econ,2018
4. Ask your doctor? direct-to-consumer advertising of pharmaceuticals.;Sinkinson;Rev Econ Stud,2019
5. Effects of pharmaceutical promotion on adherence to the treatment guidelines for depression.;Donohue;Med Care,2004
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