Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals
Author:
Affiliation:
1. Yale University and NBER
2. Northwestern University and NBER
Publisher
Oxford University Press (OUP)
Subject
Economics and Econometrics
Link
http://academic.oup.com/restud/article-pdf/86/2/836/27980381/rdy001.pdf
Reference62 articles.
1. “Evolving Choice Inconsistencies in Choice of Prescription Drug Insurance”;ABALUCK,;American Economic Review,2016
2. “Prescription Drug Use under Medicare Part D: A Linear Model of Nonlinear Budget Sets”;ABALUCK,,2015
3. “Empirically Distinguishing Informative and Prestige Effects of Advertising”;ACKERBERG,;The RAND Journal of Economics,2001
4. “Prescription Drug Advertising and Drug Utilization: The Role of Medicare Part D”;ALPERT,,2015
5. “NICE’s Cost Effectiveness Threshold”;APPLEBY,;British Medical Journal,2007
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