Author:
Chuang Shih-Chieh,Kung Chaang-Yung,Sun Ya-Chung
Abstract
A study with 124 subjects demonstrated that people are likely to include more variety in their consumption decisions when they are induced to a negative emotion than when they are induced to a positive emotion. This phenomenon is explained by emotion-maintenance theory.
Publisher
Scientific Journal Publishers Ltd
Cited by
13 articles.
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