The effect of hedonic value, brand personality appeal, and attitude towards behavioral intention-Reference-Cited by-同舟云学术

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The effect of hedonic value, brand personality appeal, and attitude towards behavioral intention

Published:2021 Issue: Volume: Page:253-260
ISSN:1923-9335
Container-title:Management Science Letters
language:
Short-container-title:10.5267/j.msl

Author:

Ekawati Ni Wayan,Yasa Ni Nyoman Kerti,Kusumadewi Ni Made Wulandari,Setini Made

Publisher

Growing Science

Subject

General Business, Management and Accounting

Reference1 articles.

1. The effect of hedonic value, brand personality appeal, and attitude towards behavioral intention;Ekawati;Management Science Letters,2021

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