Cinematography as One of the Methods of Forming the Information Space of Aerospace Industry Organizations in Russia

Abstract

The authors consider the peculiarities of using cinematographic genres in communication activities by organizations of aerospace industry. As organizations form an information space around them, it is important that the information that is present in it is positive and allows them to effectively influence the key audience. In today’s environment, information broadcast by traditional media is perceived with less interest. Therefore, organizations have to look for and develop new communication channels such as social networks, blogs, etc. Cinematography is of particular importance. It allows to realize such functions as entertainment, information, education, organization of social community, education. In the aerospace field, the implementation of an effective impact on the target audience has its own peculiarities, as this industry is strategically important for the country, potentially crisis-prone, and it is constantly riveted on public and media attention. In addition, the dissemination of certain information may be restricted by classifying data as part of a government, commercial or other secret specifically protected by law. Cinematographic works as a means of forming the information space of aerospace industry organizations in Russia are effective. They are used to form a positive image of the industry, organizations, professions, to promote products and services. Full-length and short films created in fiction and non-fiction genres allow transforming ways of interaction between communicator and audience, expanding communicative possibilities of space, accelerating information exchange.