Attitudes of Consumers from Autonomous Province of Vojvodina toward Advertising through Sport in relation with the Frequency of Watching Sports Events
Author:
Publisher
Montenegrin Sports Academy
Subject
Tourism, Leisure and Hospitality Management,Orthopedics and Sports Medicine,Physical Therapy, Sports Therapy and Rehabilitation
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Investigating the cognitive process of attention while watching sports advertisements in interested and non-interested people using Electroencephalogram technology;INTERD J MANAGE STUD;2024
2. Design of Sports Event Evaluation and Classification Method Based on Deep Neural Network;Computational Intelligence and Neuroscience;2022-04-18
3. The Effect of Sport Events Environments on Audience Attention to Advertising Using Brain Activity;Annals of Applied Sport Science;2021-04-01
4. The Relationship of Individuals’ Attitude toward Advertising Through Sports with Their Beliefs: A Study of Football Spectators;Research in Sport Management & Motor Behavior;2020-11-01
5. The Effect of Ad Content on Subjects' Attention: An Alpha Band Power Study;The Neuroscience Journal of Shefaye Khatam;2020-03-01
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