Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems-Reference-Cited by-同舟云学术

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Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems

Published:2010 Issue:4 Volume:4 Page:209-332
ISSN:1555-0753
Container-title:Foundations and Trends® in Marketing
language:en
Short-container-title:FNT in Marketing

Author:

van Bruggen Gerrit H.

Publisher

Now Publishers

Subject

Marketing,Economics and Econometrics

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Rethinking the role of uncertainty and risk in Marketing;Journal of Decision Systems;2023-07-06

2. Innovative Business Research in Finance and Marketing System Based on Ethically Governed Artificial Intelligence;2023 Eighth International Conference on Science Technology Engineering and Mathematics (ICONSTEM);2023-04-06

3. MODELING OF MANAGEMENT IN SOCIO-ECONOMIC SYSTEMS BASED ON THE PRINCIPLES OF NETWORK CONNECTIVITY OF THE INFORMATON SPACE;Vestnik komp'iuternykh i informatsionnykh tekhnologii;2023-03

4. Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets;Organizational Innovation in the Digital Age;2022

5. Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time;Journal of Retailing and Consumer Services;2019-01

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