Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?-Reference-Cited by-同舟云学术

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Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?

Published:2010 Issue:1 Volume:5 Page:1-53
ISSN:1555-0753
Container-title:Foundations and Trends® in Marketing
language:en
Short-container-title:FNT in Marketing

Author:

Armelini Guillermo

Publisher

Now Publishers

Subject

Marketing,Economics and Econometrics

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods;Journal of Marketing;2018-12-07

2. Electronic and Traditional Word of Mouth as Trust Antecedents in Life Insurance Buying Decisions;International Journal of E-Business Research;2018-10

3. Entertainment Marketing;Foundations and Trends® in Marketing;2017

4. Az on-line szájreklám (electronic word-of-mouth) jellemzői a marketingkommunikáció szempontjából;Vezetéstudomány / Budapest Management Review;2016-06

5. Why the Generalized Bass Model leads to odd optimal advertising policies;International Journal of Research in Marketing;2011-09

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