Affiliation:
1. Massachusetts Institute of Technology , Sloan School of Management , Cambridge , MA, USA
2. Facebook , Menlo Park , CA, USA
3. Department of Management Science & Engineering , Stanford University , Stanford , CA, USA
Abstract
Abstract
Estimating the effects of interventions in networks is complicated due to interference, such that the outcomes for one experimental unit may depend on the treatment assignments of other units. Familiar statistical formalism, experimental designs, and analysis methods assume the absence of this interference, and result in biased estimates of causal effects when it exists. While some assumptions can lead to unbiased estimates, these assumptions are generally unrealistic in the context of a network and often amount to assuming away the interference. In this work, we evaluate methods for designing and analyzing randomized experiments under minimal, realistic assumptions compatible with broad interference, where the aim is to reduce bias and possibly overall error in estimates of average effects of a global treatment. In design, we consider the ability to perform random assignment to treatments that is correlated in the network, such as through graph cluster randomization. In analysis, we consider incorporating information about the treatment assignment of network neighbors. We prove sufficient conditions for bias reduction through both design and analysis in the presence of potentially global interference; these conditions also give lower bounds on treatment effects. Through simulations of the entire process of experimentation in networks, we measure the performance of these methods under varied network structure and varied social behaviors, finding substantial bias reductions and, despite a bias–variance tradeoff, error reductions. These improvements are largest for networks with more clustering and data generating processes with both stronger direct effects of the treatment and stronger interactions between units.
Subject
Statistics, Probability and Uncertainty,Statistics and Probability
Reference48 articles.
1. Manski CF. Economic analysis of social interactions. J Econ Perspect 2000;14:115–136.
2. Moffitt RA. Policy interventions, low-level equilibria, and social interactions. Durlauf SN, Young HP, editors. Social Dynamics. Cambridge, MA: MIT Press, 2001:45–82. .
3. Bond RM, Fariss CJ, Jones JJ, Kramer AD, Marlow C, Settle JE, et al. et al. A 61-million-person experiment in social influence and political mobilization. Nature 2012;489:295–298.
4. Bakshy E, Eckles D, Bernstein MS. Designing and deploying online field experiments. In Proceedings of the 23rd International Conference on World Wide Web, 2014:283–292.
5. Kohavi R, Longbotham R, Sommerfield D, Henne RM. Controlled experiments on the web: Survey and practical guide. Data Min Knowl Discovery 2009;18:140–181.
Cited by
91 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献