Cultural diversity according to Netflix: a means of legitimizing an industrial strategy?-Reference-Cited by-同舟云学术

Cultural diversity according to Netflix: a means of legitimizing an industrial strategy?

Published:2024-06-01 Issue:2 Volume:3 Page:290-306
ISSN:2749-9049
Container-title:Online Media and Global Communication
language:en
Short-container-title:

Author:

Thuillas Olivier¹^ORCID,Wiart Louis²

Affiliation:

1. Paris Nanterre University , Paris , France

2. 26659 Université Libre de Bruxelles , Bruxelles , Belgium

Abstract

Abstract The theme of diversity is a central feature of Netflix’s communication practice and is a key element for legitimizing its corporate strategy. Netflix’s discourse on diversity varies according to the company’s interests. This article highlights three dimensions of diversity which structure Netflix’s communication practices: algorithmic diversity, globalized diversity, and inclusive diversity.

Publisher

Walter de Gruyter GmbH

Link

https://www.degruyter.com/document/doi/10.1515/omgc-2024-0015/pdf

Reference34 articles.

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