PR, Lobbyism and Democracy

Author:

Blach-Ørsten Mark1,Willig Ida1,Pedersen Leif Hemming2

Affiliation:

1. Professor, Institute for Communication and Arts , Roskilde University

2. Research Assistent, Institute for Communication and Arts , Roskilde University

Abstract

Abstract The growth of PR in Scandinavia is linked both to the mediatisation of politics and to the decline of corporatism. Studies in Sweden and Norway suggest that one consequence of these changes is the increasing number of politicians who find new careers as lobbyists in the private sector. In this study, we have constructed a data set of all members of the Danish Parliament who have left politics from 1981 to 2015 (n = 613) and identified the number and type of job positions they have taken up subsequently (n = 1,094). We find that, especially from the 1990s, we can register revolving door activity. Still, 89 per cent of all the registered job positions fall outside of lobbyism. 11 per cent of the job positions fall within the wider field associated with the emerging field of policy professionals (including lobbyism), while lobbyism on its own accounts for two per cent of the job positions.

Publisher

Walter de Gruyter GmbH

Subject

Communication

Reference39 articles.

1. Advice (2012). Analyse af lobbyismen i Danmark – Erfaringer og holdninger til lobbyisme blandt politikere i Folketinget, regioner og kommuner. https://www.kk.dk/sites/default/files/edoc/a4a8251c-bf9e-4920-8fba-61391157d364/6161482a-9132-4816-8e17-a7d2a7e9a00a/Attachments/14199820-16433495-1.PDF

2. Allern, Sigurd. (2011). PR, politics and democracy, Central European Journal of Communication, 6: 125–139.

3. Allern, Sigurd (2015). PR-byråene og politikken, pp. 118–130 in Ihlen, Øyvind; Skogerbø, Eli & Allern, Sigurd (red.) Makt, medier og politikk: Norsk politisk kommunikasjon. Oslo: Universitetsforlaget.

4. Allern, Sigurd & Blach-Ørsten, Mark (2011). The news media as a political institution: A Scandinavian perspective. Journalism Studies, 12(1): 92–105.

5. Asp, Kent (1986). Mäktiga massmedier: studier i politisk opinionsbildning. Stockholm: Akademilitteratur.

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