The Effects of Introducing Advertising in Pay TV: A Model of Asymmetric Competition between Pay TV and Free TV
Author:
Affiliation:
1. Department of Business Administration , University of Zurich , Zurich , ZH , Switzerland
2. Institute of Sport Sciences , University of Lausanne , 1015 , Lausanne , Switzerland
Abstract
Publisher
Walter de Gruyter GmbH
Subject
General Economics, Econometrics and Finance
Link
https://www.degruyter.com/document/doi/10.1515/bejte-2021-0068/pdf
Reference42 articles.
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2. Anderson, S. P., and S. Coate. 2005. “Market Provision of Broadcasting: A Welfare Analysis.” The Review of Economic Studies 72: 947–72. https://doi.org/10.1111/0034-6527.00357.
3. Anderson, S. P., and J. J. Gabszewicz. 2006. “The Media and Advertising: A Tale of Two-Sided Markets.” In Handbook on the Economics of Art and Culture, vol. 1, 567–614. North Holland: Oxford, UK.
4. Anderson, S. P., J. Waldfogel, and D. Stromberg, eds. 2016. Handbook of Media Economics, 1A. Amsterdam, Netherlands: Elsevier.
5. Anderson, S. P., Ø. Foros, and H. J. Kind. 2018. “Competition for Advertisers and for Viewers in Media Markets.” The Economic Journal 128 (608): 34–54. https://doi.org/10.1111/ecoj.12428.
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