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Competition for Advertisers and for Viewers in Media Markets

  • Published:2017-06-19 Issue:608 Volume:128 Page:34-54
  • ISSN:0013-0133
  • Container-title:The Economic Journal
  • language:en
  • Short-container-title:Econ J

Author:

Anderson Simon P.1,Foros Øystein2,Kind Hans Jarle2

Affiliation:

1. University of Virginia

2. Norwegian School of Economics (NHH)

Funder

National Science Foundation

NRK

Telenor and TV 2

Publisher

Oxford University Press (OUP)

Subject

Economics and Econometrics

Reference37 articles.

1. Either or both competition: a “two-sided” theory of advertising with overlapping viewerships;Ambrus;American Economic Journal: Microeconomics,2016

2. Ambrus , A. Reisinger , M. 2006 Exclusive vs. overlapping viewers in media markets

3. Market provision of broadcasting: a welfare analysis;Anderson;Review of Economic Studies,2005

4. Product quality, competition, and multi-purchasing;Anderson;International Economic Review,2016

5. Anderson , S.P. Foros , Ø. Kind , H.J. 2014 Two-sided multi-homing in media markets: heterogenous advertisers and overlapping viewers

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