The first impression in a fine-dining restaurant. A study of C Restaurant in Tampere, Finland-Reference-Cited by-同舟云学术

The first impression in a fine-dining restaurant. A study of C Restaurant in Tampere, Finland

Published:2016-07-01 Issue:2 Volume:7 Page:100-111
ISSN:2182-4924
Container-title:European Journal of Tourism, Hospitality and Recreation
language:en
Short-container-title:

Author:

Amelia Maria¹,Garg Anshul²

Affiliation:

1. Taylor’s University School of Hospitality, Tourism & Culinary Arts, No.1 Jalan Taylor’s, Subang Jaya – 47500, Selangor, Malaysia

2. Taylor’s University, School of Hospitality, Tourism & Culinary Arts, No.1 Jalan Taylor’s, Subang Jaya – 47500, Selangor, Malaysia , Tel: +6-03-56295432, Mobile: +6-012-6415676

Abstract

Abstract Food business has become a popular trend for entrepreneurs these days. However, it seems that many entrepreneurs do not know how important is the first impression and the services offered to their guests. Consequently, many restaurants have a generally poor service, and therefore, many are closed as soon as they are opened. This study concerns more on how the first impression works in a fine-dining restaurant; hence, restaurateurs will able to know how to build on a customer’s good first impression. Previous studies, experts’ opinions, and the theories related to the topic of this study were referred and used in this study. The study was carried out in restaurant ‘C’, located in Tampere, Finland. Samples were collected from the guests who visited the restaurant ‘C’. This study contributes new knowledge regarding the first impression, and how it affects the customers’ decision behaviour as well as three different types of service clues (mechanic, humanic, and functional clues) and how they influence the customers’ perception.

Publisher

Walter de Gruyter GmbH

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