A Distinct Type of Online Group for Customer Knowledge Innovation: The Virtual Product User Community
Author:
Affiliation:
1. Department of Information Resource Management, Business School , Nankai University , 94 Weijin Road , Tianjin , 300071 , China
2. Information School, University of Sheffield, Regent Court (IS), 211 Portobello , Sheffield , S1 4DP , UK
Abstract
Publisher
Walter de Gruyter GmbH
Subject
Library and Information Sciences
Link
https://www.degruyter.com/document/doi/10.1515/libri-2020-0138/pdf
Reference81 articles.
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2. Algesheimer, R., U. M. Dholakia, and A. Herrmann. 2005. “The Social Influence of Brand Community: Evidence from European Car Clubs.” Journal of Marketing 69 (3): 19–34, https://doi.org/10.1509/jmkg.69.3.19.66363.
3. Amine, A., and L. Sitz. 2004. How Does a Virtual Brand Community Emerge? Some Implications for Marketing Research, Vol. XII, 1–16. Paris: Cahier de Recherche de l’IRG-Paris.
4. Anderson, P. H. 2005. “Relationship Marketing and Brand Involvement of Professionals through Web-Enhanced Brand Communities: The Case of Coloplast.” Industrial Marketing Management 34 (3): 285–97.
5. Bailey, K. D. 1994. Typologies and Taxonomies: An Introduction to Classification Techniques. In Sage University Paper Series on Quantitative Applications in the Social Science, 07–102. Beverly Hills: Sage.
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