Mapping the Topics and Evolutions of Chinese Children’s Bestsellers

Abstract

Abstract Children’s books involve a large number of topics. Research on them has been paid much attention to by both scholars and practitioners. However, the existing achievements do not focus on China, which is the fastest growing market for children’s books in the world. Studies using quantitative analysis are low in number, especially on the intellectual structure, evolution patterns, and development trends of topics of children’s bestsellers in China. Dangdang.com, the biggest Chinese online bookstore, was chosen as a data source to obtain children’s bestsellers, and topic words in them were extracted from brief introductions. With the aid of co-occurrence theory and tools of social network analysis and visualization, the distribution, correlation structures, and evolution patterns of topics were revealed and visualized. This study shows that topics of Chinese children’s bestsellers are broad and relatively concentrated, but their distribution is unbalanced. There are four distinguished topic communities (Living, Animal, World, and Child) in terms of centrality and maturity, and they all establish their individual systems and tend to be mature. The evolution of these communities tends to be stable with powerful continuity.