The Dynamic Landscape of Marketing Children’s Books: Publishers Find Consistent Success Through a Combination of Online and Traditional Marketing to Adults and Children-Reference-Cited by-同舟云学术

The Dynamic Landscape of Marketing Children’s Books: Publishers Find Consistent Success Through a Combination of Online and Traditional Marketing to Adults and Children

Published:2018-04-30 Issue:2 Volume:34 Page:157-169
ISSN:1053-8801
Container-title:Publishing Research Quarterly
language:en
Short-container-title:Pub Res Q

Author:

Beditz Margret

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Computer Science Applications,Media Technology,Communication,Business and International Management

Link

http://link.springer.com/article/10.1007/s12109-018-9584-1/fulltext.html

Reference18 articles.

1. Bacon B. Free children’s books with those fries: are digital books the literary equivalent of junk food? Digital Book World. 1 Nov 2013. http://www.digitalbookworld.com/2013/fast-food-and-free-childrens-books-mcdonalds-and-rif-partner-for-giveaway/ .

2. Chmilowski E. (Library Marketing Manager, Ingram Content Group) in discussion with the author. Dec 2017.

3. Cole D. The complete guide to book marketing. New York: Allworth Press; 1999.

4. Davies G, Balkwill R. The professionals’ guide to publishing: a practical introduction to working in the publishing industry. London: Kogan Page; 2011.

5. Davies H. Careers in children’s books. The Bookseller. 2008;5331:41.

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