Author:
Shim Jaehu,Bliemel Martin
Abstract
AbstractNew product diffusion is critical to entrepreneurship. Without successful diffusion, the emergence of a new business is incomplete. Although we have several well-established models of the diffusion phenomenon, these models mainly describe the macro-level diffusion patterns
Subject
Management of Technology and Innovation,Strategy and Management,Business and International Management
Reference124 articles.
1. Analyzing the Effectiveness of Marketing Strategies in the Presence of Word of Mouth: Agent-Based Modeling Approach;Journal of Marketing Research and Case Studies,2011
2. Predicting Internet-Based Online Community Size and Time to Peak Membership Using the Bass Model of New Product Growth;Interdisciplinary Journal of Information, Knowledge, and Management,2006
3. Exploring Associations between Micro-Level Models of Innovation Diffusion and Emerging Macro-Level Adoption Patterns;Physica A: Statistical Mechanics and Its Applications,2013
4. Why the Bass Model Fits without Decision Variables;Marketing Science,1994
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献