New Service Development and Digitalization: Synergies of Personal Interaction and IT Integration
Author:
Affiliation:
1. School of Business, Society and Engineering, Mälardalen University, Västerås, Sweden
2. Department of Marketing and Strategy, Stockholm School of Economics, Stockholm, Sweden
Publisher
Informa UK Limited
Subject
Business, Management and Accounting (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332969.2018.1436777
Reference63 articles.
1. A customer‐oriented new service development process
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