Analysing the effect of membership and perceived trust on sport events electronic word-of-mouth (eWOM) intention
Author:
Affiliation:
1. Department of Leisure Regimen Management, Tainan University of Technology, Tainan City, Taiwan
2. College of Business, Zayed University, Abu Dhabi, United Arab Emirates
Publisher
Informa UK Limited
Subject
Management, Monitoring, Policy and Law,Tourism, Leisure and Hospitality Management,Geography, Planning and Development,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/02508281.2020.1823780
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