Nonsmokers’ Responses to Online E-Cigarette Commercials: Effects of Argument Quantity and Celebrity Endorsement
Author:
Affiliation:
1. Fudan University, Shanghai, China
2. Institute for Global Communications and Integrated Media
3. The Media School, Indiana University, Bloomington, Indiana, USA
Funder
Indiana University Graduate and Professional Student Government
Publisher
Informa UK Limited
Subject
Psychiatry and Mental health,Public Health, Environmental and Occupational Health,Medicine (miscellaneous),Health (social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10826084.2022.2052101
Reference41 articles.
1. The Danger of Cigarette 'Special Placements' in Film and Television
2. The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers’ Risk Beliefs and Use Intentions
3. Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample
4. The Gateway Effect of E-cigarettes: Reflections on Main Criticisms
5. Smoking Status Matters: A Direct Comparison of Smokers’ and Nonsmokers’ Psychophysiological and Self-Report Responses to Secondhand Smoke Anti-Tobacco PSAs
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