Subject
Marketing,Strategy and Management
Cited by
18 articles.
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1. Relational marketing throughout the history of commercial exchange: Blind spots in marketing’s origin story;Journal of Marketing Channels;2020-04-29
2. Entrepreneurship within the history of marketing;Journal of Business Research;2020-01
3. References;Making the World Global;2019
4. Notes;Making the World Global;2019
5. Conclusion;Making the World Global;2019