Relational marketing throughout the history of commercial exchange: Blind spots in marketing’s origin story
Author:
Affiliation:
1. Department of Marketing & Hospitality, B.I. Moody College of Business Administration, University of Louisiana at Lafayette, Lafayette, LA, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/1046669X.2020.1757977
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1. Exploit the Levitt Write Cycle
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3. Marketing Sewing Machines in the Post-Civil War Years
4. Salesmanship in Schools
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