Subject
Marketing,Strategy and Management
Reference55 articles.
1. Ackerstein, D.S. and Lemon, K.A. (1999) Greening the brand: environmental marketing strategies and the american consumer. In M. Charter and M.J. Polonsky (eds) Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield: Greenleaf, 233-54.
2. BeIz, F. (1999) Eco-marketing 2005: performance sales instead of product sales. In M. Charter and M.J. Polonsky (eds) Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield: Greenleaf, 84-94.
3. Boje, D.M., Fedor, D.B. and Rowland, K.M (1982) Myth making: a qualitative step in OD interventions. Journal of Applied Behavioural Science 18(1), 17-28.
4. Bonoma, T.V. (1985) Case research in marketing: opportunities, problems, and a process. Journal of Marketing Research 22, 199-208.
5. Bourgeois, L.J. and Eisenhardt, K.M (1988) Strategic decision processes in high velocity environments: four cases in the microcomputer industry. Management Science 34(7), 816-35.
Cited by
143 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献