Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/09652540802117140
Reference83 articles.
1. Market segmentation practices of industrial marketers
2. Developing Global Segments and Forecasting Market Shares: A Simultaneous Approach Using Survey Data
3. Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate
4. Multidimensional segmentation at work: Driving an operational model that integrates customer segmentation with customer management
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