Embracing public relations (PR) as survival panacea to private colleges’ corporate image & corporate identity erosion
Author:
Affiliation:
1. Marketing Department, Marondera University of Agricultural Sciences & Technology (MUAST), Zimbabwe
2. Institute of Teaching & Learning (ITL), Marondera University of Agricultural Sciences & Technology (MUAST), Zimbabwe
Funder
self-sponsored
Publisher
Informa UK Limited
Subject
General Social Sciences
Link
https://www.tandfonline.com/doi/pdf/10.1080/23311886.2021.1974179
Reference113 articles.
1. Potentials of Internet of Things for effective public relations activities: Are professionals ready?
2. Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog
3. How Canadian universities use social media to brand themselves
4. Primary Schools and the Nature of the Education Market Place
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