Building positive Zimbabwean tourism festival, event and destination brand image and equity: a systematic literature review-Reference-Cited by-同舟云学术

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Building positive Zimbabwean tourism festival, event and destination brand image and equity: a systematic literature review

Published:2024-02-19 Issue:1 Volume:10 Page:
ISSN:2331-1886
Container-title:Cogent Social Sciences
language:en
Short-container-title:Cogent Social Sciences

Author:

Chigora Farai¹,Ndlovu Joram²,Nyagadza Brighton³⁴^ORCID

Affiliation:

1. College of Business, Peace Leadership and Governance, Africa University, Mutare, Zimbabwe

2. Cultural & Heritage Tourism, School of Social Sciences, University of KwaZulu-Natal, Durban, South Africa

3. Department of Marketing, Marondera University of Agricultural Sciences and Technology (MUAST), Marondera, Zimbabwe

4. Institute for the Future Knowledge (IFK), University of Johannesburg (UJ), Johannesburg, South Africa

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311886.2024.2318867

Reference86 articles.

1. The influence of political conflicts on country image and intention to visit: A study of Israel's image

2. Anholt, S. (2007). Competitive Identity: The New Brand Management For Nations, Cities And Regions. Palgrave MacMillan.

3. Identifying optimal communication mix for strategic destination image formation: A case study of Austria;Assante L. M.;Journal of Management and Marketing Research,,2014

4. Turkey as a Destination Brand: Perceptions of United States Visitors;Aziz N.;American International Journal of Contemporary Research,,2012

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