The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania-Reference-Cited by-同舟云学术

The role of destination brand-oriented leadership in shaping tourism destination brand ambassadorship behavior among local residents in Tanzania

Published:2023-10-09 Issue:2 Volume:9 Page:
ISSN:2331-1886
Container-title:Cogent Social Sciences
language:en
Short-container-title:Cogent Social Sciences

Author:

Amani David¹^ORCID

Affiliation:

1. Department of Business Administration and Management, University of Dodoma, Dodoma, Tanzania

Publisher

Informa UK Limited

Subject

General Social Sciences

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311886.2023.2266634

Reference84 articles.

1. Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis

2. It’s mine, that’s why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents’ voice behavior

3. Mediation Role of Destination Brand Patriotism in Social Media Brand Engagement and Destination Brand Value Co-creation: Local Residents’ Perspective in the Tourism Sector in Tanzania

4. How do COVID-19 preventive measures build corporate reputation: focus on the hospitality industry in Tanzania

5. Predictors of behavioural support of Tanzania tourist destination branding: Does engagement of local residents matter?;Amani D.;East African Journal of Social and Applied Sciences (EAJ-SAS),2021

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1. Destination Promotion Videos and Tourism Knowledge: A Road Toward Residents’ Empowerment in Emerging Tourism Destinations;Sage Open;2024-07

2. Strengthening tourism ethnocentrism in emerging tourism destinations;Tourism Critiques: Practice and Theory;2024-05-21