It’s mine, that’s why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents’ voice behavior-Reference-Cited by-同舟云学术

It’s mine, that’s why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents’ voice behavior

Published:2022-02-21 Issue:1 Volume:9 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Amani David¹^ORCID

Affiliation:

1. Department of Business Administration and Management, University of Dodoma, Dodoma, Tanzania

Funder

research

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Business, Management and Accounting (miscellaneous),Accounting,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2031432

Reference53 articles.

1. Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion

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