Experiential Goods and Customer Satisfaction: An Application to Films-Reference-Cited by-同舟云学术

Experiential Goods and Customer Satisfaction: An Application to Films

Published:2010-01 Issue:1 Volume:7 Page:51-67
ISSN:1684-3703
Container-title:Quality Technology & Quantitative Management
language:en
Short-container-title:Quality Technology & Quantitative Management

Author:

Bassi Francesca

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Information Systems and Management,Management Science and Operations Research,Industrial relations,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/16843703.2010.11673218

Reference15 articles.

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2. Bettman, J. R. (1991). Consumer decision making.In Handbook of Consumer Behavior(Ed. T. S. Robertson and H. H. Kassarjian). Prentice Hall, Englewood Cliffs.

3. De Vellis, R. F. (1991). Scale Development, Theory and Applications.Sage, London.

4. Engel, J. F., Blackwell, R. D. and Miniard, P. (1980).Consumer Behavior.The Dryden Press, Mason, Ohio.

5. Howard, J. A. (1977).Consumer Bahavior: Application of Theory.McGraw-Hill, New York.

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