Animal crackers: making progress on The Penguin's Progress
Author:
Affiliation:
1. a Ulster Business School , University of Ulster , Jordanstown, Co., Antrim , BT37 0QB , Northern Ireland
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/10253866.2011.604497
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1. Handbook of Qualitative Research Methods in Marketing
2. Make my memory: How advertising can change our memories of the past
3. Crisis, what crisis? Marketing, Midas, and the Croesus of representation
4. Theodore Levitt: The Ultimate Writing Machine
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