Purchase decision making in India: A critical ethnographic study of the antecedents of marital power
Author:
Affiliation:
1. a Professor of Marketing , Mississippi State University , Box 9582 , Mississippi State, MS, 39762, USA Phone: Fax: E-mail:
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/10253866.2000.9670354
Reference63 articles.
1. “Final say” Measures of Marital Power: Theoretical Critique and Empirical Findings From Five Studies in the United States and India
2. Caste and Family: In Representations of Indian Society
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