Performing brand identity: situating branding in discursive-ideological landscapes
Author:
Affiliation:
1. Department of English, City University of Hong Kong, Kowloon Tong, Hong Kong
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/10253866.2017.1369970
Reference92 articles.
1. Dimensions of Brand Personality
2. Brands
3. The impact of marketization on higher education genres — the international student prospectus as a case in point
4. Struggles in organizational attempts to adopt new branding logics: the case of a marketizing university
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