“Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions
Author:
Affiliation:
1. ESCE International Business School, OMNES Education, Paris, France
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/10253866.2022.2046564
Reference183 articles.
1. Psychology for Marketing and Economics
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