What’s the story, allegory?-Reference-Cited by-同舟云学术

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What’s the story, allegory?

Published:2021-07-08 Issue:1 Volume:25 Page:34-51
ISSN:1025-3866
Container-title:Consumption Markets & Culture
language:en
Short-container-title:Consumption Markets & Culture

Author:

Brown Stephen¹,Stevens Lorna²,Maclaran Pauline³

Affiliation:

1. Department of Management, Leadership and Marketing, Ulster University Business School, Ulster University, Jordanstown, UK

2. Marketing, Business and Society Department, School of Management, University of Bath, Bath, UK

3. School of Management, Royal Holloway, University of London, Egham, UK

Publisher

Informa UK Limited

Subject

Marketing,Economics and Econometrics,Anthropology,Social Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/10253866.2021.1948840

Reference129 articles.

1. Abell, Stig. 2020. “The Explainer: Dusk.” Sunday Times November 8, 35.

2. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

3. Fetish, magic, marketing

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1. Confronting climate crisis through corporate narratives: the fairy tale in LVMH’s 2020 and 2021 social and environmental responsibility reports;Luxury;2023-12-11

2. What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science;Communication Design and Branding;2023

3. Orwellian Marketing: Dystopian Brandscapes and the Art of Moving the Masses;Journal of Customer Behaviour;2022-12-30

4. A story to sell: The influence of storytelling on consumers' purchasing behavior;Psychology & Marketing;2022-12-02

5. The Viking myth: nostalgia and collective guilt;Consumption Markets & Culture;2022-03-24

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