What Do #Storytelling and #Marketing Have in Common? A Comprehensive Literature Review from the Web of Science
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-35385-7_9
Reference57 articles.
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3. Beaufils, C. Contemporary Text Experiences and Storytelling. InMedia. The French Journal of Media Studies, (8.1.) (2020).
4. Fatanti MN, Suyadnya IW (2015) Beyond user gaze: How Instagram creates tourism destination brand? Procedia Soc Behav Sci 211:1089–1095
5. Akgün AE, Keskin H, Ayar H, Erdoğan E (2015) The influence of storytelling approach in travel writings on readers’ empathy and travel intentions. Procedia Soc Behav Sci 207:577–586
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