When friends recommend: online purchasing behavior of Russian and Dutch people when prompted by recommendations from Facebook friends
Author:
Affiliation:
1. Department of Communication and Cognition, Tilburg University, Tilburg, the Netherlands
Publisher
Informa UK Limited
Subject
Political Science and International Relations,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/19409419.2019.1656545
Reference36 articles.
1. Investigating Uncertainty Avoidance and Perceived Risk for Impacting Internet Buying: A Study in Three National Cultures
2. The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
3. Consequences of customer engagement behavior: when negative Facebook posts have positive effects
4. Exclusivity in online targeted promotions: cross-cultural preferences of consumers
Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Assessing credibility in eWOM: a meta-analysis using the heuristic-systematic model;Journal of Enterprise Information Management;2024-09-02
2. “Unintended” marketing through influencer vlogs: impacts of interactions, parasocial relationships and perceived influencer credibility on purchase behaviors;Journal of Research in Interactive Marketing;2024-07-26
3. A Multi-Population Based Evolutionary Algorithm for Many-Objective Recommendations;IEEE Transactions on Emerging Topics in Computational Intelligence;2024-04
4. Role of social network in fostering consumers' omni‐channel purchasing behavior towards infant milk powder retailers;Agribusiness;2024-02-10
5. Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture;Journal of Business Research;2024-01
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3