1. University Toulouse Jean Jaurès, LISST-CERS (UMR CNRS 5093), Institut Universitaire de France, Toulouse, France
2. Department of Social Science, Telecom Paristech, Paris, France
3. Centre for Consumer Science, University of Gothenburg, Gothenburg, Sweden
4. Center for Consumer Science (CFK), School of Business, Economics and Law, University of Gothenburg, Gothenburg, Sweden
5. Department of Business Administration and Textile Management, University of Borås, Borås, Sweden