Mobile consumers and the retail industry: the resistible advent of a new marketing scene
Author:
Affiliation:
1. Orange Labs, SENSE, Chatillon, France
2. LISIS, University of Paris-Est Marne La Vallée, France
Publisher
Informa UK Limited
Subject
Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/17530350.2019.1611623
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