Enacting novel agencements: the case of Frequent Flyer schemes in the US airline industry (1981–1991)
Author:
Affiliation:
1. Manchester Business School, Manchester, UK
2. Department of Marketing and Strategy, Stockholm School of Economics, Stockholm, Sweden
Publisher
Informa UK Limited
Subject
Marketing,Economics and Econometrics,Anthropology,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/10253866.2015.1096095
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