The persuasive effects of message sidedness variations: A cautionary note concerning Allen's (1991) meta‐analysis
Author:
Publisher
Informa UK Limited
Subject
Language and Linguistics,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/10570319309374432
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1. Meta‐analysis comparing the persuasiveness of one‐sided and two‐sided messages
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