Brands in Higher Education
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/00208825.2015.1006014
Reference54 articles.
1. Leveraging the Corporate Brand
2. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
3. Modelling internal communications in the financial services sector
4. Human resource management's role in internal branding: an opportunity for cross‐functional brand message synergy
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