Corporate Identity at the Stakeholder Group Level
Author:
Publisher
Informa UK Limited
Subject
Strategy and Management,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00208825.2017.1256164
Reference112 articles.
1. A new approach to the corporate image management process
2. Modeling corporate identity: a concept explication and theoretical explanation
3. The Social Influence of Brand Community: Evidence from European Car Clubs
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