The Effects of Locus of Control on Word‐of‐mouth Communication
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/1352726042000333180
Reference48 articles.
1. Role of Product-Related Conversations in the Diffusion of a New Product
2. Word-of-Mouth Processes within a Services Purchase Decision Context
3. Testing the relationship of locus of control to different performance dimensions
4. The Generation and Consequences of Communication-Evoked Imagery
5. Social Ties and Word-of-Mouth Referral Behavior
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