The effectiveness of an altruistic appeal in the presence and absence of favors
Author:
Publisher
Informa UK Limited
Subject
Language and Linguistics,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/03637750128074
Reference12 articles.
1. The impact of guilt and type of compliance‐gaining message on compliance
2. The Relative Effectiveness of a Direct Request Message and a Pregiving Message on Friends and Strangers
3. Sex of researchers and sex-typed communications as determinants of sex differences in influenceability: A meta-analysis of social influence studies.
4. The Norm of Reciprocity: A Preliminary Statement
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