All Joking Aside: A Serious Investigation into the Persuasive Effect of Funny Social Issue Messages
Author:
Publisher
Informa UK Limited
Subject
Language and Linguistics,Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/03637750701196896
Reference54 articles.
1. The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising
2. Negative Affect Can Increase or Decrease Message Scrutiny: The Affect Interpretation Hypothesis
3. Sample size and bentler and Bonett's nonnormed fit index
4. Humor in the Mass Media
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